Make Tomorrow Yours at �ǿմ�ý

�ǿմ�ý is many different things to each of us – a welcoming campus that feels like home, hub for forward-thinking scholars, community partner, the starting point for a bright future. But what makes us who we are? The �ǿմ�ý brand is more than a logo or marketing tool. The experiences others have with our campus are what define and connect us. Our stories and the way they are told define us in the minds of our audience. It’s not just how we look or what we say – it’s what we do together.

We Are Tomorrow Makers

�ǿմ�ý is home to inspired students and educators. We provide rich and plentiful opportunities that propel you forward and broaden your world view. We challenge ourselves to shape the future. Are you ready for tomorrow?

Our Brand Promise

�ǿմ�ý is home to inspired students and educators, fostering rich opportunities and a broad world view to challenge ourselves to shape the future. We are the place where “tomorrow” begins.

This brand promise is made possible by a set of elements known as brand pillars. They provide structure and authenticity for the brand and drive compelling messaging. Within each pillar there are reasons to believe: the proof points that support that pillar. The University’s strategic planning and branding processes have articulated these brand pillars for �ǿմ�ý:

A Warm and Friendly Environment

There’s a powerful sense of community at �ǿմ�ý that can only happen at a right-size school with a powerful sense of togetherness. Here, people remember your name and invest in the future you want to create. We believe this connectedness is what lays the foundation for our students’ success.
Faculty Who Open Doors for Students

At �ǿմ�ý, you’ll find world-class professors and mentors who are deeply invested in students’ futures. Here, long-lasting relationships are formed with faculty who nurture, encourage and inspire students to achieve academic excellence, research opportunities and career possibilities they might not have considered before.
Opportunities for Students

At �ǿմ�ý, so many doors are flung wide open – doors to research, travel abroad, internships and hands-on, experiential learning. The quality and quantity of these opportunities are both surprising for a state university and exceptional for an undergraduate program. �ǿմ�ý undergraduates author papers, work in the community, serve on councils, partner with mentors on research and more – distinguishing them from their peers and better equipping them for the future.
Affordability and Return on Investment

�ǿմ�ý is among the most affordable options for Maryland students (enormously important, as affordability remains the top factor in college choice). But the true value of �ǿմ�ý is in the personalized, unique experience it provides at that price. Because students at �ǿմ�ý have so many valuable opportunities available to them, unexpected careers and futures are not just conceived but realized.

Core Concept & Brand Character

“�ǿմ�ý sets success in motion.” This idea is core to our brand, the centering idea that builds our character as an institution. To uphold this idea, these characteristics may be adopted into your messaging, but they don’t have to be explicitly seen or heard to be understood – they should be felt: Proud, Passionate, Supportive, Authentic, Inclusive, Focused on Excellence

Elevator Speech

An elevator speech is a consistently used, memorable statement that is meant to concisely capture the essence and brand of �ǿմ�ý. Whether you’re tweeting on social media, giving a speech, having a student conversation or creating a webpage, here are some examples of how you can get the most power out of your Salisbury brand message:

Tweetable

At Salisbury, you’ll be seen, heard and celebrated. We challenge you to make tomorrow yours by connecting next-level ideas and powerful academics with hands-on experiences and expert mentorship – at an affordable price. Are you ready for tomorrow? Learn more: www.salisbury.edu
Conversational

�ǿմ�ý is a place where you’ll be seen, heard, supported, celebrated and challenged in a welcoming environment that feels like a second home. You’ll be mentored by professors and have the opportunity for hands-on projects, study abroad adventures and internships. You can make tomorrow yours here – and own it – in a way that will propel you forward in your life, community and career – across Maryland and beyond.
Printable

�ǿմ�ý sets success in motion with a community and culture where every student is heard, seen, supported, celebrated and challenged. �ǿմ�ý propels you forward to a better tomorrow in both your life and career. In Salisbury’s warm and welcoming environment, professors mentor students in a way that sparks change by connecting ideas to real-world, hands-on experiences. Study where your opportunities are endless, your cost is affordable and your return on investment will pay back a lifetime of possibilities. This is why so many Salisbury graduates are thriving in their lives, communities and careers – across Maryland and beyond.
Speech Example

At �ǿմ�ý, we hear you, we see you, we support you, we celebrate you – and we challenge you. We hear your voice calling for a better future. We see how your individual strengths and gifts can create that tomorrow – together. We support your ambitions to shape your communities, careers and lives for the better. We’re all in and ready to set your success in motion in a warm and welcoming environment full of exploration. At Salisbury, we challenge you to make tomorrow yours.”

Tell Your �ǿմ�ý Story

�ǿմ�ý is powered by the stories and accomplishments of an excellent and inclusive community of faculty, staff, students, alumni and many other partners. A brand helps us focus that power into a unified message that shows �ǿմ�ý at its finest. We want to hear how �ǿմ�ý helped shape your tomorrow. Email us your stories to mktvideo@salisbury.edu.

Using the �ǿմ�ý Brand

The following guidelines and resources will help you correctly use the University brand and visual identity in print, electronic, social media and other communications. Introduce yourself to the University brand and help us tell the �ǿմ�ý story.

– Dig deep into the �ǿմ�ý brand with this overview guide (note: the Brand Guide is password protected. Click the link and enter your FULL email address and network password when prompted).
Brand FAQs – You’ve got questions and we’ve got answers to some of your thoughts about the �ǿմ�ý brand.
Brand Policy – Please view this policy to learn about the acceptable use of the brand.
Visual Brand Elements – This is your one-stop for all things visual regarding the brand – in addition to a , you’ll find downloadable logos, templates and backgrounds.
Brand Writing Guide – Want to be sure you are writing to support the brand by reviewing this handy list of Dos and Don’ts.
Text Style Guide
Inclusive and Affirming Language Guide
Social Media & Brand Ambassadors
History of the Brand Exercise Project

Have a brand question? We want to partner with you to get the most from it. Learn more about what the people in �ǿմ�ý’s Public Affairs do. Contact us or enter online work tickets via the or the to start your project today.

�ǿմ�ý: A Place for Tomorrow Makers

�ǿմ�ý is a unique place – one that is powered by the stories and accomplishments of our students, faculty, staff, alumni and others. We are a welcoming campus that feels like home, a hub for forward-thinking scholars, a community partner – and the starting point for a bright future. We are tomorrow makers. This one is for you, Sea Gulls!